Automation is not a new thing.
It’s not even part of a new technological development era.
Automation began as soon as the first signs of technology appeared.
For as long as humans have interacted with computers, there was automation. These three commands – cut, copy, and paste – are, in fact, the first steps toward marketing automation.
Cut would stop you from manually deleting each word/photo/file and having to start work all over again.
Copy was a great fella when you wanted the same content more than twice without writing it again and again and again… You know how it went. But do you truly know how much time copy actually saves you? Think about all the times you had to move text to another document. Imagine actually having to write everything again. 😱
And the good old paste. Basically nothing without cut or copy, but the most important one so you don’t lose your data. Have you ever cut a piece of text and forgot to paste it? 😱 It was gone forever. It happened to me.
Promotion is just as important as content is.
Definition: A technique* for SEO outreach that is meant to create a boost in social media engagements and organic website traffic as soon as an article is published through quick and efficient promotional activities. Methods used: social media sharing, re-posting, and immediate outreach.
You’ll no longer need to waste time waiting to see the article’s ranking before starting its promotion.
Steps to take for a successful implementation of this technique:
1⃣ Research the current market and the possibility to rank for a keyword or use the spontaneous content technique I’ve talked about previously.
2⃣ Write the goods (that is the content)
3⃣ Publish the goods.
4⃣ Get to promoting: share it on all social media accounts, re-post it (websites such as Medium or Quora blogs), and use pre-created outreach templates to get mentions and backlinks. For the last step, you should also have a list of publications or influencers ready at any time.
❗️Content marketing is not all about planning.
What I define as spontaneous content is using a continuous flow of thoughts to create a piece of content. Without additional research or topic analysis, ideas are put down (on paper or virtually) as soon as they have been thought of. This serves the writer’s need to share his voice regarding a specific subject and the reader’s wish to hear an honest opinion at the same time. Spontaneous content is perceived as such but it can also be regarded as careless and useless.
Definition: The act of writing content without prior planning or dwelling. All pieces of writing are written on the spot to fulfill the psychological, emotional, or physiological need of the writer or of a fictional reader. Spontaneous content is inspired by private or public real-time events.
How do you use spontaneous content?
If you don’t want to spend money on expensive coloring books and you want to create your own book for relaxation, you can use Canva as a free graphic design tool and make your own coloring book for children or adults in just minutes.
I have prepared some easy steps for you to take when you create your first coloring book or pages:
1. Plan your coloring book. Decide upon a theme, an approximative number of pages, your target audience (children, adults, or both), price, distribution channels, etc.
2. Set the correct size for your template. The usual size of an e-book is 1,200 x 2,500 pixels, but it can vary according to your needs:
Also, you can choose from a series of pre-defined formats:
Pick a given template or start your own coloring book from scratch. Look for inspiration with Canva’s Design Templates.
Whether you are a parent, an educator, or anyone who’s working with kids, you might have previously looked for ways in which you can create educational or fun materials tailored to the needs of the children you’re sharing them with.
If you’re looking to create your own free book or e-book, you can use Canva to do just this and I have 4 quick steps for you:
1. Find a theme for your book. Currently, Canva allows users to find even free photos and illustration. For this tutorial, we are going to choose the “circus” theme.
I’m conducting this survey to check whether emails are still effective in marketing and to see if people are aware of basic email security features. Check this blog again to see the results.
Complete this short survey to contribute to the analysis of today’s email marketing state and to email safety.
As a Udemy instructor myself, I have the duty to ensure that my students get a full learning experience. Lectures, quizzes, and assignments are sometimes not enough for this. This is why I use Udemy’s communication via email service to provide my students with the latest news, tips, and tricks.
People often look at Udemy as just a simple platform for posting your online courses. However, few know that it is actually a great tool to interact with people and even to send emails.
Currently, Udemy allows you to send only educational, promotional, and automated messages.
This kind of messages can help you complete your course with more useful information and resources. If you’ve left something unsaid during the course, you can use educational announcements to ensure the clarity of your course.
It gets better:
Another way of using these email announcements is to boost learner engagement. For this, Udemy has a great segmentation feature that you can use to target specific users. What is more, you can also see the influence of your course announcements. Some of the KPIs (Key Performance Indicators) that can help you understand your learners and improve your communication with them include open rates, click-through rates, unique views, and even unsubscribe rates.
Alternatively, you can include or exclude students who are enrolled in specific courses and you can also target students who have enrolled during a certain time frame.
Are you looking for a course that can provide you with the secrets of the digital marketing trade from the very beginning?
My free Digital Marketing Secrets for Beginners course covers all of Digital Marketing’s major topics with a focus on Inbound Marketing and Growth Hacking techniques. I have created this free course because I believe that everyone should have access to free education and I felt the need to share my knowledge with the world. This course is a summary of everything that I’ve ever read, watched, listened, and made. Despite the title of the course, you can learn many useful digital marketing tips and tricks even if you are not a beginner in this field.
I have compiled a list of both basic information and secrets unknown to many marketers. As a result, the lectures are full of unique tools and ways of promoting a product/service.
I have created this course in a way that it would be easy for you to acquire the new information. This is why every lecture is followed by assignments, quizzes, or exercises.
Enroll now in the Digital Marketing course
The skills you will acquire should help you grow any business, land a job in digital marketing or a similar field, and develop your own marketing strategies, tools, or promotion channels.